The Los Angeles-based Heartschallenger is one such business. Owned and operated by the 28-year-old Leyla Safai, Heartschallenger is probably best described as the world’s only alternative ice cream truck company. She said she got the inspiration for the business “from pondering the typical ice cream trucks from my from childhood".
The Heartschallenger truck has been making appearances at music and art festivals around southern California for about two years now. She also have her own electro-dance band, Heartsrevolution, whose music can often be heard wafting out of the ice cream truck’s hi-fi speakers. She's going to have big plans to take the business worldwide. Candy-colored trucks will soon be sent to Miami, London, Paris and Tokyo. Why notttttt Bakgkok!!!
see the Heartsrevolution/// music video here.